through July 9th 2011
A giant video billboard in the centre of Venice relentlessly sends its messages to the Biennale traffic, Venetian locals and the tourist trade. Slater Bradley’s ’message’ briefly appears then is replaced by the next message until that too goes, and so on until Bradley’s returns again, and again. The staccato messages are curated by Neville Wakefield for Commercial Break, an intervention in a city that never advertises exploring the commercialisation of culture. Bradley’s ‘advertisement’ is for his forthcoming show at Max Wigram Gallery organised around culturally and socially mediated bravado and the collapse of the space between celebrity and fan.